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The Funnel Leak Ledger
Walk one dollar from click to close and find where it leaks. 28 health checks across five stages, benchmark bands, and the math that prices every leak.
Ad platforms grade the click. Analytics grades the visit. Your CRM grades the close. Nobody grades the whole journey, which is exactly where the money goes missing.
The ledger walks one dollar from the ad click to the signed deal across five stages, with health checks and benchmark bands at each one, then prices every leak in monthly dollars so the fix order argues for itself.
- The five stages where funnels bleed, with health checks for each
- Benchmark bands so you recognize bad when you see it
- The leak-math formula that prices every leak in monthly dollars
- A 28-point verdict rubric and the fix order that pays fastest
