landing page autopsy
Checklist · Free download

The Landing Page Autopsy Checklist

The 50-point teardown from the article, expanded: ten examination areas, a scoring verdict and a triage order. Run it on your highest-traffic page first.

Every underperforming landing page fails the same five checks. This is the exact post-mortem we run before touching a single pixel: first-fold clarity, message match, proof placement, CTA friction and speed, condensed to one page you can keep next to your keyboard.

Run it on your highest-traffic page first. That’s where the bodies usually are.

  • The 5-second first-fold test
  • Message-match scoring for ad → page
  • A proof placement map
  • The CTA friction ledger
  • The mobile speed pass