Vacation Rental SaaSBrand & Style GuideUX ResearchLanding Page UISocial Ads
Case study

Nine days from brief to a booking funnel with teeth.

Bookly lets rental hosts take direct bookings on Shopify and keep what the platforms usually skim. They had the product; they needed the pitch. This is the full deck: every stage, in the order we ran it.

Bookly
Industry
Vacation-rental SaaS
Engagement
Brand · UX research · Landing page · Social ads
Scope
Brand to ads, end to end
Timeline
9-day sprint
Project overview

One landing page to end the commission era.

The goal: transform Bookly's online presence into a conversion tool with actual pull. A landing page that communicates trust, leads with the differentiators (flat fee, direct bookings, your own pixel data) and makes it embarrassingly easy for rental owners to explore, believe, and buy.

UI design
Bookly testimonial section: I was overwhelmed by manual bookings and double reservations
Bookly multi-step lead form: Let’s start with your details
Benefits checklist section: Bookly is the ultimate solution if

From the final UI: social proof up top, then a three-step form that asks for less than a hotel check-in.

Branding & style guide

Loud type, one porch-light yellow.

League Spartan for headlines that speak up, Inter for copy that stays out of the way, and a logo locked on a proper grid, because "we'll fix the logo later" is how brands die.

Bookly typography: League Spartan and Inter specimens
Bookly logo locked on its construction grid
#FFCC13Signal yellow
#133854Deep harbor
#1B61EFAction blue
#FFEDD6Warm sand
Workflow plan

Six stages, nine days, zero filler.

Research01 dayBranding & style guide02 days
Sitemap & user personas02 daysWireframes01 dayUI design02 days
Complete testing01 day
Design preview
Bookly ultimate bundle pricing screen, $225
Bookly rental agreement and contract templates
Bookly landing page hero on an iPhone

The $225 launch bundle: priced, itemized, one yellow button.

User personas

Two hosts, one shared grudge.

Mapped before a single pixel moved. Different portfolios, same complaint: paying commission on their own guests.

Sarah Jones

Sarah Jones

35

Hosting on Airbnb, VRBO and Booking.com for the past 3 years. Started with one property, now manages a portfolio of 5 vacation rentals.

Goals
  • Increase direct bookings to maximize profits
  • Reduce dependency on third-party booking platforms
  • Enhance guest experience through personalized service
Challenges

High commission fees, seasonal booking fluctuations, and no way to run marketing pixels for targeted advertising.

Mark Davis

Mark Davis

42

Oversees multiple properties across Airbnb, VRBO and Booking.com, working to optimize occupancy and streamline operations.

Goals
  • A cost-effective booking solution that allows direct bookings
  • Better ROI on marketing spend
  • High guest satisfaction, kept high
Challenges

High upfront costs and commissions from existing property-management software; no comprehensive marketing analytics or personalized guest experience.

Social ads

Ads that swing hammers.

Bookly story ad: Freedom, control, and Security you deserve
Bookly Facebook page: rental management built around your needs
Bookly ad: Listings as low as $23 per month
Bookly ad: Break free from Airbnb and VRBO, hammer smashing platform logos

Four launch creatives, including a hammer meeting the Airbnb logo at speed. Subtle? No. On-message? Completely.

How are we better

See what sets us apart.

FeaturesBooklyAirBnBVRBOBooking.com
Control over brandingFull controlLimited controlLimited controlFull control
Commission feesLow, flat monthly feeHigh, per bookingHigh, per bookingHigh, per booking
Direct bookingsAllowedNot allowedNot allowedNot allowed
Pixel trackingAllowedNot allowedNot allowedNot allowed
Custom checkout URLAllowedNot allowedNot allowedNot allowed
Bookly host testimonial card: MK rentals, 7 rental listings

Host testimonials paired with live listing cards: proof that travels.

Bookly exit-intent popup: get a customized success plan to boost your bookings
Bookly booking confirmation card with dates and guest details
Bookly host dashboard: summary stats and listings

The almost-gone get an exit-intent success plan; the booked get confirmations; the hosts get a dashboard.

Wireframe design
Bookly wireframe: #1 Shopify direct selling platform layout
Bookly wireframe: Maximize your rental income layout

The wireframe round argued it out in grayscale. Structure settled before a single pixel got painted.

Mobile design

The full page, one thumb wide.

Not the desktop page but sadder. The mobile layout is rebuilt for thumbs: stacked proof, full-width CTAs, and a form that fits one screen at a time. Scroll and the phone scrolls with you.

The full Bookly mobile landing page, top to bottom

Want a deck like this?

Same jungle, your brand. Tell us what you're hunting.

Start a project